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reBlog from Business Strategy or Information Architecture – Writer’s Block: The Art of Communication


MUNICH, GERMANY - JULY 09:  The Ottheinrich Bi...Image by Getty Images via Daylife

I found this fascinating quote today:

The ability to build and maintain rapport in communication is one of the key skills of a master communicator. One of the greatest examples of rapport building is found in the New Testament. Notice how the apostle Paul uses rapport to prepare his listeners for what he wants to communicate to them.The setting is this: Paul is in Athens, Greece. Athens has a largely pagan culture. The city is filled with idols and temples to mythological gods. As a Jew, this is repugnant to Paul. Some of the local philosophers have challenged Paul to a debate. They bring him to the infamous Mars Hill. It is here that we pick up Paul’s communication mastery…”Men of Athens, I perceive that in all things you are very religious.” (This immediately breaks their skeptical pattern of thinking and creates an instant bridge for Paul to metaphorically walk on.)”…for as I was passing through and considering the objects of your worship, I even found an altar with this inscription: TO THE UNKNOWN GOD. Therefore, the One whom you worship without knowing, Him I proclaim to you.”(Paul uses his persuasive communication skills brilliantly. The altar is one of THEIR objects of worship. The God he wants to discuss is one of THEIR gods. He is not going to talk about some new god!)”God, who made the world and everything in it, since He is the Lord of heaven and earth, does not dwell in temples made with hands.” (God MADE the world, he tells them. He’s OBVIOUSLY much too BIG to live in a human temple!)Paul continues his discourse, explaining that God gives us life, our breath, and a place to live. He explain that God needs nothing from us.”…for in Him we live and move and have our being, as also some of YOUR OWN POETS HAVE SAID, ‘For we are also his offspring.””Therefore, since we are the offspring of God, we ought not to think that the Divine Nature is like gold or silver or stone, something shaped by art and man’s devising.”Paul once again maintains rapport by returning to citing the Greeks authorities. Building rapport is one step. Maintaining rapport and bridging into the message you wish to tell is another.”Truly, these times of IGNORANCE God overlooked, but NOW commands all men everywhere to repent, because He has appointed a day on which he will judge the world in righteousness by the man he has ordained. He has given assurance of this to all by raising Him from the dead.”Paul has reached the crux of his message and has held the attention of his audience. It was the rapport that Paul built with the antagonistic philosophers that is the key to his successful communication here.Rapport is much more than verbal compliments of course. It is the non-verbal behavior that is involved as well.Now I’m using all common communication tools. At phone, smiling while sending message, pinpoint in text messages, photos inside e-mail. Phone have changed my behavior years ago, computer support extend my mind powers, so in e-mail I’m another person. Sponsor tools are in my laptop or in my pocket all the time. Money making, Business Strategy or Information Architecture – Writer’s Block: The Art of Communication

You should read the whole article.

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